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"The 4C's Of A Realtor Lead Generation System That Works"

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Step 1: Create Valuable Content

Your first piece of valuable content is your agent bio. It must be informative, engaging, and attention grabbing. It must make a great first impression and connection with your prospective buyers and sellers. Your agent bio should provide insight as to who you are, how you are different, and how your skill set will be beneficial to the home buying and selling process.

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Step 3: Cultivate The Relationship

Once your prospect contact information (name and email) is captured through your website and is stored in your CRM, it's important that you continue to nurture the relationship with your prospects via email drip marketing & social media engagement. You must continue to send emails on a consistent basis that provides value by answering their questions, providing solutions to problems they may be facing, keeping them informed on what's going on in your local market, and helping them better understand the home buying and selling process. In addition to email, you should use social media to provide the same type of valuable content as well, particularly Facebook.

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Step 2: Capture Contact Information

When a prospect visits your website, it's important that you have something of value to offer them in exchange for their name and email. Your agent bio is the most important piece of valuable content that you offer that serves to build trust and credibility. However, in order to capture your prospects name and email, you must provide other valuable content such as a buyer guide, seller guide, local market report, CMA, etc.an expert in your local market.

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Step 4: Close The Deal

Let 's face it, the end goal of lead generation is to acquire a new client, so you must close the deal. But closing the deal does not have to be, and should not be the most difficult part of the process. If you have created content that is truly valuable to your prospects starting with your agent bio. If you have continued to provide more valuable content on a consistent basis through email drip marketing and social media, then your prospects will reach out to you when they are ready to move forward with buying or selling. No hard selling will be required, because you will have already built up a level of trust and credibility, and positioned yourself as an expert in your local market.

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