Table Of Contents

1. Introduction

2. Emotional Struggles

  • Struggle 1: Getting emotionally attached
  • Struggle 2: Having fear of making the wrong decision
  • Struggle 3: Feeling uncertain about the future

3. Practical Struggles

  • Struggle 1: Pricing the home right
  • Struggle 2: Preparing the home for sale
  • Struggle 3: Navigating the selling process

4. The 10-Step Home Selling Process

  • Hire the right agent
  • Make the necessary repairs
  • Stage your home to sell
  • Set the price
  • Market your home
  • Showcase your home
  • Respond promptly
  • Offer incentives
  • Move out
  • Close the deal


The notable salesman and author Zig Ziglar once said that “selling is a transference of feelings”. You want the next owner to fall in love with it, too, just as you cherish your home. Most importantly, you want to achieve the price you desire.

Yet, selling a home is not an easy task. Challenges in selling your home lace the road like landmines - from negotiation deadlocks, surprises in the inspections, buyers with crazy demands, and so much more!

But here's the good news: while the challenges of selling a home are real, they're not insurmountable. This guide outlines the most common struggles faced by home sellers, both emotional and practical, and offers actionable solutions to face them with confidence.

Not Ready To Sell? Refinance Your Home Instead And Pull Out Cash To Make Home Improvements Or Consolidate Debt.

Emotional Struggles

Selling a home is as much an emotional journey as it is a financial one. For many, a home represents more than just a building—it's a space filled with countless moments that define one's life. As a result, letting go of a place so intertwined with one's personal story can evoke a range of emotions.

Struggle 1: Getting emotionally attached

A home becomes an intimate part of our lives. This deep emotional bond can sometimes blur our judgment, making it difficult to view the home objectively. As a result, sellers may overprice their homes, become resistant to necessary changes or upgrades, or even second-guess their decision to sell entirely.

It's natural to feel attached and protective of a space that's held so much significance. However, transitioning from viewing the house as a "home" to a "property" on the market is beneficial. Here are some steps to aid in this transition:

  • Memory Preservation: Before anything else, take a day just for yourself. Walk through your house, remember the good times, and snap pictures of your favorite spots. You don’t need a fancy camera—your phone will do. This isn’t about getting the perfect shot; it's about keeping a piece of what was once yours. Later on, when you're settled in your new place, these pictures can be a comforting bridge between the past and the present.
  • Professional Home Staging: It might sound a bit out there, but having someone else rearrange your home can really help you see it in a different light. It's like giving your place a makeover. Once it looks different, it’s a bit easier to let go. Plus, staged homes often attract better offers, so it's a win-win.
  • Focus on the Future: What's coming next could be even better. Start planning how you'll set up your new place. Maybe you finally get that garden space you always wanted. Embrace the excitement of new possibilities. It doesn't diminish the love you had for your old home; it just means you're ready to make new memories.

Struggle 2: Having fear of making the wrong decision

Ever had that gut-wrenching feeling when you're about to make a big decision and think, "What if I'm messing this up?" You're not alone. A lot of sellers feel that way, especially when it's about deciding when and for how much to sell their home. But with a bit of homework and some expert advice, you can kick those doubts to the curb and sell with confidence. Here’s how:

  • Dive into Research: Hop online and start digging. Check out homes in your area that are similar to yours. How are they priced? How long have they been on the market? Collect this info. This can give you a ballpark figure and timing to aim for.
  • Get Professional Insights: Real estate agents have seen it all—the successes, the pitfalls, the trends. They can offer a comparative market analysis that stacks up your home against others in the area. Having this kind of data can clear up a lot of the "what ifs."
  • Listen to Your Gut, but Back It with Data: Reflect on everything you've gathered. Maybe you're leaning towards waiting another month because homes in your bracket are stalling. Or perhaps you're considering a minor renovation to bump up the value. Before jumping in, weigh the costs, potential returns, and timeline. In essence, don't just feel your way through but make sure concrete insights back up your feelings.

Struggle 3: Feeling uncertain about the future

So, you're selling your house... but then what? The uncertainty about where you're heading next may feel even more daunting than the sale itself. But the antidote to this feeling of drift is surprisingly simple: plan ahead.

Before even listing your home, take a moment to visualize where you see yourself next. This doesn’t just refer to your physical address, but your life's bigger picture. Are you downsizing, moving cities, or perhaps going abroad? By anchoring yourself to a clear vision, the process of selling becomes part of a bigger journey, not just an end in itself.

Now, let’s talk logistics. There might be a gap between selling your house and moving into the next. Instead of leaving it to last-minute panic, plan for it. Maybe you'll stay with relatives or rent for a bit. Moreover, it's not just about having a roof over your head, but also knowing what your daily life will look like. Where will the kids go to school? How will you commute to work? By ironing out these details, you transform a potential pit of anxiety into a manageable, even exciting, adventure.

Not Ready To Sell? Refinance Your Home Instead And Pull Out Cash To Make Home Improvements Or Consolidate Debt.

Practical Struggles

Selling a home is just more than an emotional journey; it's a whole bunch of real-world challenges. How do you price it right? How do you make sure it looks good for showings? And then there's a lot of paperwork. Let's break down these tasks and find solutions.

Struggle 1: Pricing the home right 

Getting the price tag right on your home is no small task. Go too high, and potential buyers might just skip over yours. Too low? You're selling yourself short. Outlined below are solutions to make sure your home gets the price it deserves. 

  • Home appraisal: While you might have a number in your mind about how much your house is worth, an appraisal gives an unbiased, professional assessment. It's not about what you feel your home is worth but what it's actually valued at in the current market, considering its size, condition, location, and other factors. The appraiser doesn't have a stake in your sale, so their estimate isn't swayed by emotions or personal biases.
  • Comparative Market Analysis (CMA): Think of CMA as a reality check. It’s a way to see how your home stacks up against others in your area. Not in terms of which is better, but which is valued at what. It's like checking out the competition before a big game. This clarity can save you from overpricing (and sitting on the market) or underpricing (and losing out on potential profits).
    Market conditions: Markets in real estate can be hot, cold, or somewhere in between. Recognizing where your market stands is key to setting the right strategy.
    a. Hot Market (Seller's Market): In such a market, demand outpaces supply. Homes sell quickly, often within days of listing. You might see multiple offers on properties, and sales prices could exceed the list prices. You could potentially set a slightly higher price for your home, banking on the competition among buyers to drive it up. But, be cautious – going too high can still turn buyers off.
    b. Cold Market (Buyer's Market): In this market, properties take longer to sell. There's a glut of homes available, giving buyers the upper hand in negotiations. Here, competitive pricing is essential. You don't want your home to linger on the market, becoming a 'stale' listing. Pricing it right, even if it feels a bit low, can lead to a quicker sale.
    c. Balanced Market: There’s a fairly even match between buyers and sellers in the market. Homes sell within a reasonable timeframe, but there aren’t frenzied bidding wars. So this isn’t the time for wishful thinking or basement bargain prices. Your CMA will be instrumental in guiding you here.
  • Your home’s unique features: Renovated the basement? Have an outdoor pool? These aren’t just features; they’re potential price boosters. Factor them in. Moreover, it's equally essential to communicate their value. For instance, instead of just stating, "Has an outdoor pool," explain the experience - "Enjoy summer BBQs by the pool, perfect for family get-togethers or a relaxing evening dip."

Struggle 2: Preparing the home for sale

The pressure to make everything perfect, especially when your home's value is on the line, can be downright daunting.

The best approach is to start early. Give yourself ample time, weeks, or even a few months if possible. This cushion allows you to tackle issues methodically, without the panic of last-minute fixes.

Once you've given yourself a headstart, draft a detailed checklist. Break down everything that needs attention. A checklist does two things: it ensures you don't overlook any detail, and it provides a tangible sense of accomplishment as you tick things off. This, in turn, builds momentum, making the subsequent tasks feel more manageable.

However, some tasks demand expertise. Recognize the difference between what you can manage and what needs professional hands. It might feel tempting to fix that wiring on your own, but remember, shoddy work can come back to haunt during inspections. By hiring professionals for certain tasks, you're not just ensuring quality; you're investing in peace of mind for yourself and potential buyers.

And finally, it’s time for staging. It's the art of making your home look lived in, yet neutral enough for buyers to imagine their own lives there. While hiring a professional stager offers insights tailored to your home, online guides also serve as valuable resources. The key is to understand your target audience and present the home in a way that resonates with them.

Struggle 3: Navigating the selling process

According to a recent study, around 90% of homeowners who tried 'For Sale By Owner' (FSBO) failed in their attempt to sell on their own, mainly due to the intricacies of the selling process. Many sellers underestimate the challenges and end up facing obstacles they're ill-equipped to handle.

This is where real estate agents come in. They have the expertise to ensure that all legalities are met, from contract clauses to title searches. Plus, when it comes to negotiations, having a pro on your side can be the difference between a successful sale and a missed opportunity. It's not just about avoiding pitfalls but maximizing your home's potential in the market.

The 10-Step Home Buying Process

  1. Hire the right agent
  2. Make the necessary repairs
  3. Stage your home to sell
  4. Set the price
  5. Market your home
  6. Showcase your home
  7. Respond promptly
  8. Offer incentives
  9. Move out
  10. Close the deal

1) Hire the right agent 

Imagine that you’re lost in a complex maze. Would it be much easier if you had a trusted friend in a helicopter who could easily direct you to safety? Likewise, a real estate agent sees the big picture and makes the selling process as smooth as possible. They will suggest the best price for your property. They are familiar with all the pitfalls involved in real estate transactions.

Going solo might seem tempting, but statistics show only 8% of For Sale By Owner (FSBO) sales succeed annually. The lesson? Trust in the expertise of a real estate agent.

2) Make the necessary repairs 

You want to do everything you can to show buyers your property’s potential. Of course, this would involve fixing the parts of your home that actually need repair. But this does not mean that you need to go to demolition mode. You probably won’t get your money back if you implement mammoth makeovers before you sell your home.

On the other hand, even the low-cost improvements could perfectly seduce a potential buyer. Make your ground neat and elegant. Give your walls a fresh coat of paint. Upgrade the lighting. Clean the kitchen. Replace old carpets. Such quick fixes will certainly pay off and get you top dollar. 

3) Stage your home to sell 

Home staging is the art of showing off your property in its best light to sell it faster and get the price you want. Here are some of the steps you may take to make your property attractive:

  • Spruce up your home’s curb appeal. This is where you increase the attractiveness of your property when viewing it from the street. You only have one chance to obtain a great first impression and curb appeal is the key to that. Start with the grass and the rest of the landscaping. You also want to look at the roof of your home, the driveway, and the front door.
  • Take the home out of your house. Having too many personal items, like family photos, can make it hard for buyers to picture themselves living in the house.
  • De-clutter. Don’t assume that the hearts of potential buyers would melt once they see your pet. You must de-clutter your home and remove any personal items from sight that would distract buyers.
  •  Put the final touches. Make your property seem warm and inviting. Last-minute touches like fresh flowers in vases, lighting a few candles, and putting new towels in the bathrooms go a long way in the home-selling process

4) Set the price

Overpricing or underpricing won’t do you any favors. Go too high and you risk turning off every single buyer on the market, go too low and you leave money on the table. To determine what your home is worth, get over your pride and take the time to look at your competitor’s homes. Compared to the competition what would be a price that would give your property a competitive advantage? 

5) Market your home

The next step is getting your listing in front of as many buyers as possible. Here are some tips on how to make every listing count. 

  • Spread the word out. Upload your property to multiple listing services (MLS) to officially make your listing active. However, modern home buyers search for homes in many ways. For instance, posting your listing on social media greatly increases your reach. Put out a recognizable for-sale sign in the front yard.
  •  Insist on professional marketing photos. The photos of your property would either make buyers visit your property or cross your address off the list. Make sure that your photos have the right angles and are rich in color and depth.
  • Create compelling descriptions. Your listing description must highlight what makes your property unique among others. Include the amenities that buyers in your area are looking for. Nevertheless, keep your description short and avoid using confusing real estate jargon. 

6) Showcase your home

Buyers want to see your home with their very own eyes before committing. That’s where house showings come in. A good real estate agent will help manage the showings with your schedule. However, you must have a game plan for any unexpected showings. Nonetheless, you must leave the house when the buyer’s agent shows up. Let them tour in peace and quiet. 

7) Respond promptly

Many purchase offers contain an expiration date. Plus, buyers don’t want to wait for a seller to decide whether to accept their offer or to issue a counteroffer. A slow response time could easily piss off a buyer and make them divert their attention to other properties.

8) Offer incentives

Motivate your buyers to take action by offering incentives. Everyone loves freebies. Some examples are paying for closing costs or providing allowances for home upgrades after closing. Additionally, many sellers prepay for services like internet services for a year or even golf club memberships.

9) Move out

Moving is expensive and time-consuming. Thus, it is best to start packing before your home hits the market. Preparing early gives you the opportunity to sort through items, deciding what to keep, discard, or donate.

An organized move can also lead to fewer misplaced items and reduced chaos on moving day. Furthermore, a house that appears ready for new occupants often feels more inviting to potential buyers, suggesting that transitioning in will be seamless. 

10) Close the deal 

Congratulations, your efforts have finally paid off! This is now the part where you sign the final paperwork, make this whole thing official, and collect your proceeds from the escrow company. But before this wonderful day arrives, you’ll have to prepare your home for the buyer’s final walk-through and troubleshoot any last-minute issues.

Not Ready To Sell? Refinance Your Home Instead And Pull Out Cash To Make Home Improvements Or Consolidate Debt.